Small, intentional, and
we like it that way.
The studio was built on a countercultural idea: that a creative practice could be built around people rather than pace, and integrity rather than influence. That slowing down isn't a liability, it's actually how you make something that lasts.
We are a studio and a residency. Client work is what we do every day. But we also make things for no reason other than that we wanted to. We think that's what keeps the client work honest.
{ Here’s what is in our phone gallery. Somewhere between research and rearranging sticky notes. }
THE JUICE-MAKERS
{ We like good work, good food and reasonable timelines. }
{ Same studio. Different BPM. Proof that our good taste isn't limited to typography. }
Freshly Squeezed
We resist the idea that a category should dictate how a brand looks - that hospitality has to feel artisanal, that wellness has to feel soft, that a founder-led brand has to look like every other founder-led brand doing the rounds this year. Instead, our leadership reads a room that doesn't look like the last one, with an eye trained less on category convention and more on Raja Ravi Varma's colour, James Turrell's discipline with light, Marimekko's confidence with pattern, and the specificity of The Gourmand.
Orange Juice Creative was built on the logic of the orange: a fruit that has rewritten its own genetic code over centuries without ever losing what makes it distinctly itself. Flexible without being formless. The team has always worked at the edges of what's acceptable (in the brief, in the thinking, and in the work itself) and that undercurrent of rebellion runs through everything the studio makes. The studio works best with founders who are unafraid to take risks and build things that question and surprise.
{ Flexibility, expressiveness, and a healthy disdain for the establishment. Good ingredients for a studio. Better ingredients for a brand. }
