Brand Positioning & Differentiation • Audience & Market Mapping • Brand Architecture & Portfolio Strategy • Purpose, Vision & Values Definition • Competitive & Category Analysis
Orange Juice Creative is a small, independent, strategy-led design studio, working across brand strategy, identity, and design for founders who want their work to mean something.
Some studios will tell you a great brand is built on trends. We'll tell you it's built on something harder to name: the particular way a founder talks about what they're making, the thing a business believes that nobody else does, or the gap between what exists and what should.
We work with founders and brands that want to carry real weight in the world, not just look good while doing it. And our work always begins the same way; with genuine curiosity about what you're building and why.
{ Thoughtful. Intentional. And, a little obsessed with getting it right. }
we shape brands through
This is our menu. Come à la carte and order exactly what you need or work through several courses if the brand calls for the full meal. Either way, nothing here is served as a fixed set; what you actually need decides the combination.
We keep our mise en place ready before you ever arrive, so whichever way you order, we're set to start. And if what you're after isn't on here at all, that's usually a sign you want Off-Menu instead.
{ The Orange Press Issue No. 1 ‘Orange Stains’ is out now and it’s making its way to some of your kitchens or coffee tables. }
{ This is your cue to check out our Off-Menu page. }
{ Serious about your business. Slightly obsessed with condiments. }
