Auora came to us mid-growth. The original identity read too earnest, too health-functional in a category that was starting to have real fun with itself. They needed a visual language as alive as what's inside the bottle, and our identity for Auora is as bubbly as its kombucha. The fruits and their abstractness have a lot of personality and we pushed them into shapes that feel familiar before they're fully decoded, forms with motion, with life. The result is a buzzing, relatively unrestrained world for the drinks brand to inhabit. The identity gave the brand the confidence to be in rooms it hadn't been able to walk into before.