Part craft guild, part theatre, part precision science and an academy wanting to orient students to that larger world from the moment they encountered it. Not just a school, but as a point of entry into a lineage. For us encapsulating the eclectic history and artistry of the industry was the starting point. Taste was treated as a strategic tool, not a lifestyle flourish, but something requiring analysis, testing, and calibration to ensure alignment with the brand's character and sensorial universe. The visual language borrows from the aesthetics of both the laboratory and the salon: precise grids that open onto expressive, scientific typography and, a palette borrowed from aged spirits and tech-innovative gradients. Every visual decision asked whether it felt like it was made by people who understood the craft seriously and challenged the next to explore.